This panel brings together professionals in the souvenir industry to explore the challenges and opportunities involved in creating unique, memorable, and successful souvenirs that resonate with visitors.

Join us to:

• Discover the latest trends shaping the souvenir market, including the growing demands for hand-made crafted goods and sustainable options.

• Learn why storytelling matters – transform a simple item into a cherished memento.

• Learn how custom, branded products are a possibility for everyone, regardless of size and/or budget.

• Address common challenges and learn strategies to navigate them