This will be an interactive, innovative, and dynamic panel that will share their secrets to maximizing profits through pricing strategies. Plans, policies, and performances of pricing will be discussed in depth. You will discover there are many approaches to pricing, and that each market and retail shop will very in their thoughts on pricing throughout the US.

Quick price adjustments and pre-buying before economic uncertainty will also be discussed; buyers must be aware of the world economic climate and quickly react to the situation(s) at hand. Nonprofit and for-profit pricing strategies will be examined, and why some can command a premium price, due to amazing missions or brilliant marketing strategies. Much of product pricing is in the perception of the item, and not in terms of the actual cost. The panel will discuss why perception is such a driver in pricing and how value is perceived within culture(s).

BOGOs, sales, and signs all impact pricing, and how these can impact your bottom line in pricing strategies will also be discussed. Price tags, shelf labels, and signs will also be a focus, because these communicate the price to the guest. So, what is a good strategy when prices may change weekly/monthly in your store? Come to this session and find out.