Are you constantly struggling with signs, graphics and the right POP (point of purchase) for your shop? Well look no further, this session will break down how to utilize signs effectively, determine what graphics you may need to enhance your visuals, and understand how POP visuals can enhance your sales.

You only have seconds to entice a guest to buy a product, so ensure your signs, graphics, and monitor boards are working for you. Learn that sometimes less is more on a sign, and when to use QR codes to limit wording. This session will also touch on “the look” of your signs and graphics, and why “the look” matters to your brand. Selecting the right photographs and words for your graphics will also be discussed, and how a photo could make or break your brand if not researched before installation.

This will be a lively, educational, and interactive fun time for all that attend.