Shelton, CT, September 20, 2021 - The Las Vegas Souvenir & Resort Gift Show, taking place September 28-30 at the new West Hall of the Las Vegas Convention Center, is highlighting minority and women owned businesses leading up to and at the 2021 event along with other emerging categories including sustainable, made in America, and handmade products. Clarion Events, the producers behind the show, are championing diversity and inclusion throughout their business and trade show events.

“As a company we have placed a larger focus on diversity and inclusion within our business and we felt that it was important to extend that into our events. In addition, we have heard from our advisory board and retailers the importance of incorporating products from minority owned and women owned businesses into their stores,” commented Lisa Berry, Vice President of Gift & Souvenir at Clarion Events.

Continued Show Director April Holinek, “According to research we’ve seen from Mintel1, the country is undergoing a cultural shift and an acceleration in mission-driven retail – 54% of U.S. consumers actively try to support retailers and brands whose purpose aligns with the own values and morals. We want to make a conscious effort to highlight these brands to make it easy for buyers and suppliers to connect.”

Tommy Brown, Retail Manager/Buyer of Conservation Goods at Saint Louis Zoo and advisory board member for the Las Vegas Souvenir & Resort Gift Show added, “As buyers, we are the key decision makers of products to the general public. We have a responsibility to understand that not everyone is like you, nor will they see products the same way you see them. It is very possible to overlay Diversity, Equity, Inclusion and Access (DEIA) into buying choices.”

The Las Vegas Souvenir & Resort Gift Show has added the opportunity for exhibitors to identify themselves as a minority or women owned business. From there, they have highlighted exhibitors in these categories throughout the marketing campaign on the event website, emails, and direct mail pieces. There will also be a handout at the show of minority and women owned businesses.

The show encourages buyers to visit the booths of the following exhibitors: 

Minority Owned Businesses:
Company Name	Booth #
Anderson Souvenir, LLC	949
Art by Lawrence Vargas	1292
Bareket Fine Jewelry	1530
Big Bang Clothing	154
Coddies Footwear	1650
Creations By Lily	162
Creative Endeavors NW, Inc.	180
Doodle Pants	295
Dowdle Folk Art	970
Dynasty Gallery	1850
LTC Trading Corp.	1598
Mei Wah Company	571
Melissa Lew	T400
Native American Natural Foods	1782
Pennybandz, LLC	188
Topline Products, Inc.	159

 

Women Owned Businesses:
Company Name	Booth #
Art For The Young At Heart	1192
Big Hairy Dog POS Systems Retail Pro	1248
Black Anchor Supply Co.	392
Bonnie Lee Books	1910
Cimarron Candle Company	994
Country Home Creations	1092
Creations By Lily	162
Creative Endeavors NW, Inc.	180
Doodle Pants	295
DrinkingStraws.Glass	1183
Erickson Sales Inc.	355
Focus on Souvenirs	1471
Grasshopper's Mermaid	1170
Honey House Naturals	588
LTC Trading Corp.	1598
McGovern Outdoor	653
Melissa Lew	T400
MOBAAK AROMATHERAPY	882
Monterey Import Co.	1036
Pennybandz, LLC	188
Portland Innovative Potential	1084
R.S. Covenant, Inc.	737
Raindrops Resort	269
SpectraSpray Global	T301
Topline Products, Inc.	159
Wallaroo Hat Company	972
White Knight Distributors / Your REP	1714
Wildlife Artists, Inc.	783

*Other exhibitors may be minority or women owned businesses. If they would like information on how to select that they are in these categories please email lvsouvenirshow@clarionevents.com

Added Brown, “These businesses can add diversity to your buying plan and merchandise portfolio. Once you have added minority owned or women owned products to your location, let customers know the story behind the products on your website or social media platform or place special stickers on goods in your retail locations to highlight them. This will help your consumer make diverse and equitable buying choices.”

The Las Vegas Souvenir & Resort Gift Show takes place September 28-30, 2021 at the new West Hall of the Las Vegas Convention Center. Qualified buyers can register for free at lvsouvenirshow.com.

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ABOUT LAS VEGAS SOUVENIR & RESORT GIFT SHOW
The Las Vegas Souvenir & Resort Gift Show is the must attend event for the retail souvenir, resort and gift industry. As the largest show of its kind, the Las Vegas Souvenir & Resort Gift Show features a selection that will help retailers differentiate their stores in their communities. Featuring everything from high margin good and personalized designs to apparel resources and designs ready to ship in early Spring. In 2019 the Las Vegas Souvenir & Resort Gift Show was named one of the top trade shows by Trade Show News Network. The 2021 event takes place September 28-30 in the all new West Hall of the Las Vegas Convention Center. For details visit lvsouvenirshow.com.

ABOUT CLARION EVENTS
Founded in 1995, Urban Expositions, is now part of global events organizer Clarion Events. The US division produces and manages a portfolio more than 30 trade and consumer events, serving a range of industry sectors including Gift, Souvenir, Apparel, Foodservice, Specialty Retail, Gaming, and Enthusiast Lifestyle. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses, enhance customer relationships and accelerate product awareness. For more information about the Gift & Souvenir portfolio visit www.clariongiftandsouvenir.com.

MEDIA CONTACT
Samantha Grimaldi
203.242.8123 | Samantha.Grimaldi@Clarionevents.com
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