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Shannon Sparks
Director Merchandise Manager ,
Paradies
Shannon Sparks is the Director of Merchandise Manager for Paradies Lagardere, overseeing $100+M in sales and leading buying across multiple categories and national brands in airports. A founding member of the company’s D&I Council, she has championed ERG development, supplier diversity and community partnerships. With 30+ years of retail experience, she is an award-winning leader, AMAC committee member, trade-show advisor, and a dedicated mentor. She holds degrees from Western Michigan University and MBA/Marketing and is a member of Delta Sigma Theta Sorority, Inc.
Sessions
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Building a high-performing team06-Oct-2026Connection Corner, Booth #4100
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