Are you constantly struggling with signs, graphics and the right POP (point of purchase) for your shop? Well look no further, this session will break down how to utilize signs effectively, determine what graphics you may need to enhance your visuals, and understand how POP visuals can enhance your sales.

You only have seconds to entice a guest to buy a product, so ensure your signs, graphics, and monitor boards are working for you. Learn that sometimes less is more on a sign, and when to use QR codes to limit wording. This session will also touch on “the look” of your signs and graphics, and why “the look” matters to your brand. Selecting the right photographs and words for your graphics will also be discussed, and how a photo could make or break your brand if not researched before installation.

This will be a lively, educational, and interactive fun time for all that attend.

This panel brings together professionals in the souvenir industry to explore the challenges and opportunities involved in creating unique, memorable, and successful souvenirs that resonate with visitors.

Join us to:

• Discover the latest trends shaping the souvenir market, including the growing demands for hand-made crafted goods and sustainable options.

• Learn why storytelling matters – transform a simple item into a cherished memento.

• Learn how custom, branded products are a possibility for everyone, regardless of size and/or budget.

• Address common challenges and learn strategies to navigate them